Thursday, June 20, 2013

I'm a huge fan of these advertisements General Electric released for their "New Departure Ball Bearings" series. I can't get enough of the geometric, modernesque illustrations that were so popular in the 1950's/1960's.  
Use no hands, for this magic warehouse, orders fill themselves in seconds, electronically! Electronically, orders are received, checked against inventory, assembled, packed, wrapped, labeled, and whisked to shipping, all untouched by human hands!

Tomorrow: Get your travel information, accommodations and tickets in an instant-- electronically!

A weeks shopping in minutes, and you haven't moved from your car. It's that simple at the Drive In Market of Tomorrow. Just select your items from the monitor screen. Electronic impulses select, assemble, deliver your order, total your bill and return your change. It's all just a dream away. 

TOMORROW: Housewives can relax from start from storage with this dishwasher of the future. What a wife-saver! At a push of a button, this "dream" machine goes to work on dishes... scrapes, washes, dries, sterilizes, and stacks them back on the shelf, ready-to-use. Maybe it's hard to imagine a home laundry that washes, dries, irons, and folds. But it's even harder to imagine this wonder-or any other-working without Ball Bearings... New Departures. 

Think of Dashing through your correspondence with this imaginary scribe! It converts your voice into electronic impulses which type, micro record, fold, insert, seal, address and stamp letters almost as fast as you can dictate. It's only a notion now but when some foresighted engineer works out, you can bet New Departure will be called in to design the right Ball Bearings to keep these intricate parts working smoothly!

Pick your favorite foods! Then this imaginary SUPER CHEF assembles your choice from a vast freezer storage, cooks it to perfection by infra-red ray and serves it by conveyor in a matter of seconds! Set the table... then set the dial! Future meals could be as easy as that with this miracle meal-getter. And maybe tomorrow it will be a reality. 

Maybe it's hard to imagine a home laundry that washes, dries, irons, and folds. But it's even harder to imagine this wonder-or any other-working without Ball Bearings... New Departures. 

Place your order at your door. In seconds, Bake-o-mat mixes and processes the ingredients, electronically bakes, slices and wraps any of a wide variety of hot breads and pastries-- as you watch! When? 1960? Could be! But, one thing is sure, then, as now, New Departure Ball Bearings will reduce costs by simplifying machine design. 

Even Paul Bunyan can't match the pace of this "automatic lumberjack" of the future. It fells, sections, and loads trees - all at the push of a button.

Which General Electric idea do you think would make modern life the easiest?

0 comments:

Post a Comment